Ekatlali

What you need to know

Ekatlali is an NGO that aims to combat the second most polluting industry in the world, the textile industry, by collecting and transforming clothes in order to help families and people with few resources to have a better life. In addition to offering shelter to these people, money is collected from the sale of part of the clothes to carry out health, education, hygiene, etc. campaigns.
Brand strategy
Design consulting
Branding
Graphic design

Customer

Ekatlali

Briefing

The client was presented with the need to create a brand for the name EKATLALI (Sheltering the earth in the Nahuatl language).

Ekatlali logo has been designed with the concepts of “earth”, “shelter”, “person” and “happiness” in mind.

The main idea is to be fresh, modern and approachable. This concept should be accepted by people immediately and cause the visual impact.

The logo is recognisable and transmits the values mentioned instantly.

About the logo

Customer had a clear idea aboutn the name from the begining of the process to find out appropiate branding. He combined the two words (Eka + Tlali) into one word in order to facilitate brand recognition.

In the case of the logo, we have also opted for a clear and close typography with rounded edges and easy to read.

About the colors

The colours chosen are intended to show the fresh and new side of Ekatlali, along with their commitment to the environment and the health of the people they care for. The colours reflect the green and modern side of the organisation and allow it to stand out from other similar brands or organisations.