{"id":1049,"date":"2021-07-15T15:18:23","date_gmt":"2021-07-15T15:18:23","guid":{"rendered":"https:\/\/www.randomers.org\/?page_id=1049"},"modified":"2023-03-17T11:32:23","modified_gmt":"2023-03-17T11:32:23","slug":"ekatlali","status":"publish","type":"proyectos","link":"https:\/\/www.randomers.org\/en\/proyectos\/ekatlali\/","title":{"rendered":"Ekatlali"},"content":{"rendered":"
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Ekatlali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEkatlali is a Mexican NGO that aims to combat the second most polluting industry in the world, the textile industry, by collecting and transforming clothes in order to help families and people with few resources to have a better life.\n

\nIn addition also offers a shelter to these people, as the money is collected from the sale of some of the clothes for health, education, hygiene, etc. campaigns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Xavi Alonso Junyent<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The client requested a creation of logo for the name EKATLALI, that means \u201cSheltering the earth\u201d in the Nahuatl language.<\/p>

Ekatlali logo has been designed with the concepts of \u201cearth\u201d, \u201cshelter\u201d, \u201cperson\u201d and \u201chappiness\u201d in mind.<\/p>

The main idea is to be fresh, modern and approachable. This concept should be accepted by people immediately and cause the visual impact.<\/p>

The logo is recognisable and transmits the values mentioned instantly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About the logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customer had a clear idea aboutn the name from the begining of the process to find out appropiate branding. He combined the two words (Eka + Tlali) into one word in order to facilitate brand recognition.<\/p>

In the case of the logo, we have also opted for a clear and close typography with rounded edges and easy to read.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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About the colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The colours chosen pretend to show the fresh and new look of Ekatlali, along with their commitment to the environment and the health of the people they care for.<\/p>

The colours represent the green and modern side of this organisation and allow it to stand out from other similar brands or organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ekatlali es una ONG que pretende combatir la segunda industria m\u00e1s contaminante del mundo, la industria textil, recogiendo y transformando la ropa para poder apoyar a familias y personas con pocos recursos a tener una vida mejor. Adem\u00e1s de ofrecer abrigo a estas personas, se colecta dinero con la venta de parte de la ropa […]<\/p>","protected":false},"featured_media":2485,"menu_order":3,"template":"","format":"standard","class_list":["post-1049","proyectos","type-proyectos","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/proyectos\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":0,"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/proyectos\/1049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/media\/2485"}],"wp:attachment":[{"href":"https:\/\/www.randomers.org\/en\/wp-json\/wp\/v2\/media?parent=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}